Neighborhood Postcards Direct™

Joint Unaddressed Mailers

A co-marketing program that pairs a local real estate agent with a retail business to share mailing costs and increase impact. Postcards will target a high value demographic and specific to the target area. Campaign will also span an agreed amount of time with multiple mailings to insure visibility and campaign success.

The postcard doubles as a redeemable coupon or voucher, giving recipients a reason to keep and use it.

How It Works

  • Agent + retail partner share one postcard
  • Distributed to targeted neighborhoods
  • One side: agent branding/listings
  • Other side: retail offer (coupon)

Benefits

  • Lower costs through shared mailing
  • Higher engagement with a value-driven offer
  • Trackable ROI via coupon redemption

Suggestions

Realtor:

Start with an intro, general offer and specific CTA against offer.                                                                                    

Retail: 

Include a clear offer

Coupon redemption for tracked

Set expiry date and terms

What’s included

We will pair the agent and retail businesses based on both  parties' defined demographics and budgets. Note that this process can take some time as we want to make sure there is a strong fit on both ends. 

The campaign consists of 3 mailers against the target neighborhood area. There is no limit to the target area however we recommend selecting a central location and defining a 2-3 km radius. The target area should contain a minimum of 5,000 target markets. We want the mailers spaced 2-4 weeks apart.

 

Neigborhood Postcards Direct Inqiry